StudioWhere ideas become tools
I build apps that make complicated things understandable and repetitive work simpler – for everyday life, for hobbies and for work. Honest and without harvesting your data.
How wind turns into drive is usually explained with waving hands, a whiteboard – or not at all. Sailforce shows it: for free in the 2D top view with course, sheets and the wind triangle – and with Pro as a 3D yacht with real physics, airflow and pressure on the sail.
How I work
A few principles that apply to every app from this studio – not as a marketing promise, but as a blueprint.
That’s my most important standard. I keep refining a solution until everything unnecessary is gone: you see at a glance where you stand and take the shortest path to your goal. Simple never means shallow – the depth is there as soon as you need it.
No account if it works without one. And where an app does need one, it only asks for what it truly needs.
No ad networks, no profiles, no selling of data. Your data belongs to you.
Every app starts with a real task – on the water, at the office or on the go. And it has to work exactly where it’s needed.
The essentials are free. If you want more, you pay transparently – for Sailforce also as a one-week pass without a subscription.
Interactive models instead of walls of text: you turn something and immediately see what happens.
No call centre, no ticket system. Your message goes straight to me.
Behind the studio
I’ve worked in many fields: manufacturing and retail, insurance, office services and construction, as a buyer, in customer service and in IT, as a fitness trainer and as a project manager. Along the way I also built my own online shops. Different as those roles were, I had the same one everywhere: the problem solver. When colleagues or friends run into a problem, I’m still usually the first person they ask. And I always look at how things get done. Where does it get stuck? What does everyone do the hard way every day, just because it’s always been done like that? And how could it be simpler?
Along the way I realised: often the best solution is a tool built for exactly that one task. When software fits the work instead of the other way round, it saves time and nerves – and the people using it are noticeably happier. That’s why I also build such solutions for companies, tailored to how they work.
The same goes for free time. I’ve been sailing since I was eleven and have explained to countless people how wind turns into drive – with hands, sketches and a lot of patience. Plenty of skippers know the feeling. That’s how Sailforce came about.
“The richest place in the world is the graveyard.”
That sentence has shaped me – because so many ideas lie there that were never brought to life. Personal growth has been with me since I was a teenager, and my biggest goal is simple: helping people turn their ideas into reality, get things done, live healthier and more mindfully, and be more content in the end. A positive life, really – hence the name.
New ideas for making things simpler come to me all the time. And when one of them clicks, I tend to lose track of time until the solution is finished and everyone can benefit from it.
A question about an app, an idea, or a process at your company that should be simpler? Write to me. I read every message myself and usually reply within a few working days.
Send an emailsupport@positivelifeapps.io